When my family was young, we used to play a game when we were driving on cross-country car trips. The game was called "McDonald's or Burger King?" I wasn't asking where we should stop to eat. Instead, I'd point out a store name and we'd discuss how good of a name it was for a business. For example, which name is better for selling burgers? Burger King is a great name for that. Which name is better if a burger place wanted to expand into, say, selling sausage biscuits for breakfast? The name Burger King was a handicap for that. McDonald's was the unanimous choice for almost any kind of business expansion we could imagine. Pizza Hut, Taco Bell, etc., were all so limiting. But McDonald's is a nondescript name that could work with any business the company might want to get into, anywhere in the world. It doesn't even have to be fast food.