Rice Bowl. Those two words have not been used in the context of Rice University and football bowl games since 1961. John F. Kennedy was President. Vince Lombardi was winning just his first NFL championship with the Green Bay Packers that season. And the Rice Owls were preparing to play the Kansas Jayhawks in the Bluebonnet Bowl. That was the last highlight for Rice football for over four decades. That long dry spell is over.