"Where All Students Connect, Learn, Grow and Succeed." That's the new mission statement for the Richardson ISD. Fifty points if you know what the old mission statement was. It used to be "Where All Students Learn, Grow and Succeed." See the difference?
I'm no marketing genius (my wife always said that if I worked in marketing, our family would starve), but in my opinion, the RISD just weakened a good slogan. Good things come in threes, not fours:
- Life, Liberty and the Pursuit of Happiness.
- Of the people, by the people, for the people.
- Liberty, Equality, Fraternity.
- Atchison, Topeka and the Santa Fe
"Learn, Grow and Succeed." Not "Connect, Learn, Grow and Succeed." Not only is it discordant, it's the literal definition of
mission creep, which has acquired a well-deserved reputation for ending in "final, often catastrophic, failure." I've got nothing against students connecting, but RISD ought to be careful not to overburden its priorities, lest nothing is a priority.