Saturday, May 12, 2007

The mystery of the 5-cent Coca-Cola

The price of the first serving of Coca-Cola was 5 cents in 1886, about a dollar in today's money. Coke no longer sells for a nickel, and that is not terribly surprising. What is surprising is that it took more than 60 years for the price of Coke to change.

Tim Harford (Slate, May 11, 2007)

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