I'm no marketing genius (my wife always said that if I worked in marketing, our family would starve), but in my opinion, the RISD just weakened a good slogan. Good things come in threes, not fours:
- Life, Liberty and the Pursuit of Happiness.
- Of the people, by the people, for the people.
- Liberty, Equality, Fraternity.
- Atchison, Topeka and the Santa Fe
"Learn, Grow and Succeed." Not "Connect, Learn, Grow and Succeed." Not only is it discordant, it's the literal definition of mission creep, which has acquired a well-deserved reputation for ending in "final, often catastrophic, failure." I've got nothing against students connecting, but RISD ought to be careful not to overburden its priorities, lest nothing is a priority.