What makes the GreenVUE apartments under construction at Greenville Ave. and Collins Blvd. transit-oriented development? Beats me. Other than maybe because it's somewhat near a DART station. More likely, just because the developer uses the description when plugging it.San Antonio development firm Embrey Partners Ltd. has started work on a luxury, transit-oriented multifamily development on Greenville Avenue in Richardson near the DART rail line.
Source: Dallas Business Journal.
After the jump, the GreenVUE impostor.
The gushing story in DBJ talks about residential development (luxury flats with granite counter tops and an 8,500-square-foot clubhouse) but it doesn't talk about commercial development at all. Both are necessary. GreenVUE appears to be a standard 1980s apartment complex with some space that the developer can claim to be retail-ready.
The DBJ story says the development is within walking distance of a DART station, but it doesn't talk about how it's integrated with that DART station. Because it isn't.
Just like the last time we checked in on this GreenVUE development, "transit-oriented" means something different to developers than to people who actually want to live and work in true transit-oriented neighborhoods. Just like developers have a habit of giving developments names like "GreenVUE" even though there is no greenery or view anywhere around, they have a habit of calling any old 1980s apartment complex "transit-oriented" if it's within a half mile of a light rail line.